Agente de cambio. Brand Futurist. El autor mas vendido. Martin Lindstrom es uno de los principales (y más duros) expertos en construcción de marcas del mundo: asesorar a las marcas Fortune 100 de Coca-Cola Company a Nestlé y Red Bull sobre cómo construir marcas a prueba de futuro. Lindstrom es el destinatario de la revista TIME “Las 100 personas más influyentes del mundo”
Es autor de best-sellers del New York Times y Wall St Journal de seis libros pioneros sobre branding, entre ellos Buyology: The Truth and Lies About Why Buy, BRANDsense y Brandwashed.
Buyology fue elegida como la “selección del año” por USA Today, y apareció en el Top 10 de las listas de los más vendidos en los EE. UU. Y en todo el mundo, incluidos el New York Times y el Wall Street Journal. Su libro BRANDsense fue aclamado por el Wall Street Journal como
“… uno de los cinco mejores libros de marketing jamás publicados”.
Su último libro (St. Martins Press, Nueva York): Small Data -The Tiny Clues That Uncover Huge Trends, se estrenará en febrero de 2016.
Martin Lindstrom se ha hecho un hueco como experto global y pionero en los campos de la psicología del consumidor, el marketing, las marcas y la investigación neurocientífica.
Ha desarrollado una forma poco ortodoxa de hacer lo que cada compañía dice que quiere hacer: comprender los deseos más profundos de los consumidores y convertirlos en productos innovadores, marcas o experiencias minoristas.
En 2015, Thinkers50 clasificó a Martin número 18 entre los pensadores de gestión más influyentes del mundo.
Él es el presentador y productor del popular programa de televisión de NBC; ‘Main Street Makeover’ en TODAY; columnista de Fast Company y TIME, y continúa apareciendo en el Wall Street Journal, Newsweek, The Economist, New York Times, Bloomberg Businessweek, The Washington Post, USA Today y numerosas publicaciones y canales de televisión de todo el mundo.
Gabriele Corcos is an entrepreneur, tech aficionado, chef, restauranteur, New York Times bestselling author, television personality, husband, and father of two daughters. He was born October 7th, 1972 in Florence, Italy and raised in the scenic olive country of Fiesole, in the Italian region of Tuscany.
Corcos’ love for Tuscan cooking, his captivation with food, and obsession for organic ingredients is thanks to his mother and grandmother who taught him all about Tuscan food and traditional Italian farmers’ fare.
Traveling the world as a percussionist, while “chasing love” he landed in Los Angeles in 2001. Early in his culinary career, while living in L.A., Corcos worked for Mark Peel of Campanile Restaurant, and Gino Angelini of Osteria Angelini. In 2012, Corcos was appointed the Executive Chef of the prestigious Montauk Yacht Club, in Montauk, New York.
Fast forward to the mid-2000s when tech-savvy Corcos began posting a series of “how to” Italian cooking videos on YouTube before it became a household name. The series was titled “Under The Tuscan Gun” and starred Corcos and his wife, actress, Debi Mazar. The whole idea behind the concept was to educate viewers about how quality ingredients, easy prep, and home cooked meals can change your life for the better.
From chef to television producer. Thanks to the popularity of his “how to” YouTube cooking videos, in 2010 Corcos made his television debut alongside his wife, Debi sharing their passion for Tuscan food and cooking with the world. The Cooking Channel series, Extra Virgin, was created and produced by Corcos and won a prestigious James Beard Award for the best ‘Television Program, in Studio or Fixed Location’ category.
From television producer to entrepreneur. During the summer of 2010 while filming the first season of Extra Virgin, the “rules of television” wouldn’t allow Corcos to wear any t-shirts featuring graphics, trademarks, or brand logos. So Corcos decided to take matters into his own hands and “use the opportunity to convey a message to all my prospective future viewers” and thus in a nutshell Peace and Pasta his clothing line came to be. 2012-13 was a busy year for Corcos’. Not only did he create, produce and host a hit television cooking show, he also was named Brand Ambassador for two Multi-National Food Corporations: House Foods America and Lavazza where he continues to help execute the brand’s visions as well as conduct satellite tours on both brands behalf. In 2014 Corcos along with his wife, Debi authored their first cookbook, Extra Virgin: Recipes & Love from Our Tuscan Kitchen, a New York Times bestseller, released by Simon and Schuster.In May 2015, Corcos opened his restaurant “The Tuscan Gun” in his hometown of Windsor Terrace, Brooklyn, New York. Serving breakfast and lunch, the 15-seat eatery also hosts occasional cooking classes and ticketed dinners. The restaurant has received numerous accolades including a critic’s pick by NY Magazine and a #10 spot in the Power Rank list compiled by Grub Street. Premiering in March of 2016 on The Cooking Channel, Corcos, his wife Debi, and their two daughters Evelina and Giulia appeared on Extra Virgin Americana, a culinary travel show.
A follow-up to 2014’s New York Times Best Seller, Extra Virgin. Corcos and his wife, Debi, authored their second cookbook titled – Super Tuscan: Heritage Recipes and Simple Pleasures from Our Kitchen to Your Table, released by Simon and Schuster in October 2017. New Tech. Of late, Corcos along with YouVisit a Virtual Reality company won a VR Fest 2018 award for Best VR Live Action Project for Television; an interactive virtual brand experience created to promote his new book, Super Tuscan: Heritage Recipes and Simple Pleasures from Our Kitchen to Your Table. A visionary with an infatuation for all things tech, Corcos will be a guest panelist at the SXSW Conference and Festival in Austin Texas, March 2018 where experts from culinary, media, and tech celebrate the convergence of the interactive, film, and music industries.
Aspiring to build a lifestyle brand and a community around it, Corcos’ most recent undertaking is naturally tech related. A built from scratch, self-produced cooking show called “Counter Talk Live” streamed from his restaurant The Tuscan Gun in Brooklyn that airs on Facebook Live every Tuesday at 8:00 PM – Eastern Standard Time.
Joanna Popper is a Hollywood and Silicon Valley media executive with experience in TV, Digital, Film and VR/AR.
She recently became HP’s Global Lead for Virtual Reality Location Based Entertainment. Prior she was the EVP of Media and Marketing at Singularity University, a Google-sponsored NASA-based company that trains leaders on emerging technology, and VP Marketing at NBCUniversal.
Joanna developed a TV show partnership with NBC and Singularity University for “The Awesome Show,” a new broadcast TV series on tech and innovation produced by Mark Burnett with host Chris Hardwick. She is advising many immersive computing and digital media companies focused on VR gaming, holograms, haptic touch and video engagement as well as developing VR/AR content in the education and wellness spaces.
She has spoken in the US and internationally on VR/AR, the future of media, retail, sports, journalism and diversity in tech. Joanna is on the Coalition for the Women in XR Fund and was selected as one of “50 Women Can Change the World in Media and Entertainment” by Take the Lead Women and “101 Women Leading the VR industry.”
Amber Osborne is the CMO at Doghead Simulations, a virtual reality meeting and education software company. Previously the Co-Founder and Chief Marketing Officer at Meshfire, an artificial intelligence driven social media management software in Seattle, WA. She is also the former Vice President and Co-Founder at Head of Lettuce Media in Tampa, Florida specializing in social media marketing and brand management. Featured as #2 out of 50 Most Influential CMO’s on Social Media by Forbes.
Dorothy Dowling is Senior Vice President and Chief Marketing Officer for Best Western® Hotels & Resorts. Dowling, a 30-year hotel industry veteran, directs all marketing and sales strategies, overseeing the brand’s loyalty program, consumer and field marketing activities, advertising and public relations.
Since joining Best Western in 2004, Dowling has implemented a number of measures to increase market share and contemporize the iconic Best Western brand. She re-branded the company’s loyalty program to Best Western Rewards®, increased its membership by 13 million and more than doubled its revenue contribution percentage to hotels. The program has since earned key industry recognitions in recent years, such as the top loyalty program by Loyalty 360 and the “Best Hotel Chain Loyalty Program” by Business Traveler Awards. For four years in a row, Best Western Rewards was ranked as a top hotel loyalty program by U.S. News & World Report.
Under Dowling’s leadership, Best Western has strengthened its strategic partnership with AAA®/CAA®. As a result, Best Western has been named AAA Lodging Partner of the Year every year since 2008. In 2016, AAA also named Best Western “Best in Marketing,” “Best in Member Support,” and “Best in Travel Agency Support.”
During Dowling’s tenure, Best Western introduced its descriptor program, which established three distinct hotel types, and made significant investments in its sales programs. As a result, Best Western Plus® and Best Western® ranked in the top three upper-mid-price and mid-price hotel brands by the Business Travel News survey for three years in a row.
Dowling has also overseen critical user experience improvements to the bestwestern.com booking channel, as well as the launch of multiple mobile initiatives, including the iPhone and Android application, Best Western To Go®. Under her leadership, Best Western has become a leading hotel player in digital marketing through innovative partnerships with TripAdvisor®, Facebook® and Google®, among others. In 2016, Best Western launched the Best Western Virtual Reality Experience (BWVRE), making it the first major company of its size and scale to utilize this cutting-edge technology and enhance the customer experience. Complete with music and narration, the BWVRE provides travelers with an immersive 360 degree look into its hotel offerings – setting a new industry standard and reinventing how guests view hotels. In September 2013, Dowling was named Vice President of the Global Business Travel Association Allied Leadership Council.Dowling currently serves on, and is a former chair of the HSMAI Americas Board of Directors, and is past president of HSMAI Canada.
Dowling has been honored with a number of awards, including being named the 18th most influential Chief Marketing Officer (CMO) in the world in the Forbes/ScribbleLive/LinkedIn’s 4th Annual CMO Influence Study in 2015. Dowling, who jumped in the rankings from 27th in 2014 to 18th in 2015, is the third highest ranked female CMO on the list. Additionally, she received the prestigious American Hotel Foundation Award for Best Practices in Guest Loyalty Programs, and was among HSMAI’s Top 25 Extraordinary Minds in Sales and Marketing two times. Finally, in 2014, Dowling was inducted into the Direct Marketing News Marketing Hall of Femme.
Before joining Best Western, Dowling held executive-level positions with ARAMARK’s parks, resorts and conventions divisions. She began her hospitality career in Canada after earning a joint Masters of Arts degree in sociology and leisure studies from the University of Waterloo in Ontario. In 2008, Dowling received the university’s Distinguished Alumni Award. In 2016, Dowling’s alma mater awarded her with the prestigious Applied Health Sciences Alumni Achievement Award for her outstanding contributions to the health and wellbeing of society through her professional accomplishments.
For over 25 years, Brett Leonard has been at the forefront of the digital media revolution – whether it be as Director/ Writer of the groundbreaking cult-classic film Lawnmower Man, which introduced the concept of Virtual Reality to popular culture – or being the first to pioneer modern stereoscopic techniques and photo-realistic CGI in his hit IMAX 3D film “T-Rex” – or introducing American audiences to Russell Crowe and many other talents both in front of and behind the camera – Brett’s work as a visionary Director/Producer/Futurist has always pushed the edge of innovation in the entertainment industry, and continues to do so with a project slate at his production company Global Human Entertainment.
Brett is also CCO of Virtuosity, a next-generation VR/AR studio he co-founded with legendary digital-effects executive Scott Ross (who ran ILM/LucasFilm and co-founded Digital Domain with James Cameron) – Virtuosity is focused on defining a
platform for truly interactive narrative entertainment for the emerging mediums of Virtual and Augmented Reality.
Rori DuBoff is a strategic and innovations thought leader in the extended reality space, spanning VR & AR experiences. In her current role as Managing Director, Head of Content Innovation for Accenture Interactive, Rori focuses on strategically applying immersive technologies for business and brand transformation. Rori has over 20 years experience working in digital marketing, integrated media and creative brand advertising. Prior to Accenture, Rori was global head of digital strategy, EVP at Havas media group, where she led and managed strategic planning worldwide. Rori has also held senior positions at WPP Ogilvy, IPG & Omnicom. Rori is regular public speaker and writer on marketing innovation and strategy. She holds an MBA from NYU Stern School of Business and a BA from the University of Pennsylvania.
Chris is Director of Immersive at Adobe, overseeing the company’s Immersive Media efforts.
Chris is the software architect for the SkyBox suite of 360˚ video and cinematic VR tools, which Adobe recently acquired from Chris’ previous company Mettle. Chris co-founded Mettle in 1992 and was Partner & Creative Director. Mettle transformed the nascent 360˚ VR video industry with their SkyBox software plugins for Adobe Premiere Pro and After Effects, providing a dedicated toolset for editing and manipulating 360˚ video and introducing core features and functionality that had previously been missing from the market. Today, Mettle customers include Facebook, Google, Apple, Samsung, CNN, HBO, New York Times, NASA, and virtually all other professional 360˚ content producers. Chris is an advocate for immersive storytelling, and regular presenter at SIGGRAPH, NAB and IBC conferences. Chris grew up in Montréal, and previously worked as a creative director, art director, illustrator and production manager.